Profile

ba&sh?
3 consonants and 1 vowel for 2 talented designers who have had an enormous success since they took the risk to create a clothing line that is both simple and chic. Childhood friends, Barbara Boccara and Sharon Krief love fashion, travelling and meetings of all sorts;
It was in July 2003 that they decided to create the « ideal closet » by designing clothes that they felt like wearing everyday. Subtly mixing designs that are simple and feminine, using soft and natural fabrics, their collections are light in spirit, but chic, romantic and modern.They follow their instincts and desires. The collections are trendy and made of constant: prints, fine fabrics such as shear cotton, cashmere, and silk presented in fine cuts and shapes.

With a strong sense of identity and image, Barbara and Sharon decided to also develop an « urban chic » accessory line to complement their collections.
The Printemps, The Bon Marché et Franck&Fils were charmed by the first collection, a store rue des Saint Pères at Saint Germain des Prés opened the following year, and now more than 350 wholesale clients worldwide exist less than 5 years after the creation of ba&sh.
ba&sh has grown rapidly and is today considered one of the ?must haves? in the fashion world.
The designers have opened stores, rue des Francs Bourgeois, rue de Courcelles, rue des Abesses, rue du Jour in Paris, rue Paradis in Marseille and have relocated their office to the 3rd arrondissement of Paris close to Place des Vosges. The showroom design to reflects their image, pure, simple and natural.